**MEDIA ALERT**

    

PARAPLEGICS AND QUADRIPLEGICS SURF TO RAISE AWARENESS

FOR SPINAL CORD INJURY

 

Surfing Program Proves when the Body is Challenged, the Spirit Continues to Soar

 

 

WHAT:                  Nearly 100 individuals will charge the ocean at La Jolla Shores on Sunday March 9, 2008, as Life Rolls On Foundation in association with Surf Diva hosts “They Will Surf Again” (TWSA), a powerful afternoon that enables wheelchair-bound individuals to experience the freedom of riding a wave through the assistance of adaptive surfboards and able-bodied volunteers.

 

“Surf Diva is producing this event for Life Rolls on because we feel that everyone should have the opportunity to feel the freedom of surfing regardless of physical ability.  It comes back to our motto, “The best surfer in the water is the one having the most fun!” explains Izzy Tihanyi, President and co-owner of Surf Diva.

                               

“What’s so special about TWSA,” explains Seth Rosenzweig, Program Director for Life Rolls On, “is this program resonates with people with and without spinal cord injury.”  He continues, “Everyone faces a personal obstacle of some kind and TWSA demonstrates what is ‘possible’ even in situations that may appear impossible.”

 

                                13-year-old ‘They Will Surf Again’ participant and San Diego native Patrick Ivison agrees. “I never thought I’d be able to surf because of my injury,” he says.   “But now I know that my injury can’t hold me back from surfing or any of my other dreams.” 

 

Established in 2004, They Will Surf Again is a no-cost quality of life program made possible through donations by Global Surf Industries and the Surf Industry Manufacturers Association (SIMA) as well as countless volunteers.  TWSA has welcomed participants from as far as Canada, Texas and New York and have added additional program sites in Florida and North Carolina due to its overwhelming popularity.

 

Surf Diva will also be hosting a Retail Therapy Night on Saturday March 8^th from 6pm – 9pm.  The event will take place at the Surf Diva Boutique (2160 Avenida de la Playa, La Jolla, CA 92037), where 20% of all sales that night will go to benefit the Life Rolls On Foundation.

 

 

WHEN:                  Sunday March 9, 2008

                                9:00 AM – 1:00 PM

 

WHERE:                La Jolla Shores, La Jolla, CA.  When arriving please look for the Life Rolls On Wing Flags and the Blue Life Rolls On tent.

 

 

About Surf Diva, Inc

Established in 1996 by twin sisters Izzy and Coco Tihanyi, Surf Diva has introduced thousands of women from all over the world to the sport and spirit of surfing and is internationally recognized as the world’s leading surf school.  Surf Diva offers a variety of surf lessons such as weekend clinics, private lessons, birthday & Bachelorette parties, corporate team building, and summer camps.  For more info, visit www.surfdiva.com.

 

About Life Rolls On Foundation

Founded in 1999, Life Rolls On (LRO) is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury. As a leading charity on MySpace.com, LRO has been featured in national print, radio and television.  Life Rolls On: Instilling in people that life with SCI does, indeed, “roll on.”  For more information, visit www.liferollson.org.