SURF DIVAS DROPPING IN ON LA!

Launch Date: January 23, 2010!

Who: Surf Diva, the world's original and #1 surf school for women and Southern California's most recognized surf and SUP co-ed instruction program!
What: Surf instruction for ages 5 & up: Women’s Group Clinics, Private Lessons, and Party Wave (drop-in group clinics for men and women)
Where: Venice Beach, south side of the pier, Driftwood Street.

La Jolla, California, January 18, 2010 – Due to popular demand from their students, Surf Diva is expanding northward from their home base in La Jolla, CA.  "We feel like this is a great time to grow our school, especially in an economy where surfing provides the perfect release from stress,” explains Izzy Tihanyi, founder and co-owner.  "Our program is unique in that we are more interested in the journey and enjoying every step of the way than trying to compete with the others in the lineup. It's not about the destination but getting out of the rat race and moving at a different pace –your own pace.”

"During a recession women buy more lipstick, chocolate and gym memberships.  Surf Diva fits right in with that vision of taking care of yourself both emotionally and physically,” said Coco Tihanyi, co-owner & Izzy’s twin sister. “Getting in the water washes off all your problems from the day and you come out after surfing or SUP-ing, feeling refreshed and rejuvenated.”

The twins launched the La Jolla surf program back in 1996 and have been featured in top publications including the Wall Street Journal, Inc. Magazine, The Los Angeles Times and were awarded “Small Business of the Year” by the state of California.  They are currently running a successful operation in La Jolla and Costa Rica.  Their take on LA?  “We love LA!  We were born in the city, and feel like this is such a welcoming place with its rich history, surf culture and an amazingly creative vibe.  Venice Beach is a perfect place to learn to surf with consistent waves, great local surf shops, restaurants and a fantastic year-round climate,” says co-owner Izzy Tihanyi.

Surf Diva received a beach permit for Venice Beach this year and will begin offering lessons on January 23, 2010, for their soft launch.  Stay tuned for their LA Grand Opening, which includes a VIP Party, free surfing workshops, and standup paddleboard demos later this year.

About Surf Diva
Quoted "The Starbucks of surf schools" by Newsweek Magazine, Surf Diva Surf School is considered the reference of women’s surfing in the action sports industry and offers surfing and standup paddleboard (SUP) lessons year-round for women and men, girls and boys.  Established in 1996 by twin sisters Izzy Tihanyi (“the Surf”) and Coco Tihanyi (“the Diva”), the company is headquartered in La Jolla, California with operations in San Diego, Los Angeles, and Costa Rica.  Surf Diva has a staff of over 60 surf instructors and has its own line of female specific fiberglass surfboards shaped by Craig Hollingsworth, and epoxy boards shaped by Randy French from Surftech USA. 

Surf Diva has been featured in top media publications including, The Wall Street Journal, CNN, Today Show, The Los Angeles Times, O Magazine, Vogue, and local media.  The Surf Diva Boutique, based in La Jolla, has been award Best Beachwear shop in San Diego by NBC A-list for 2007, 2008, and 2009.