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Press release : Surf Pup Program

Surf Pup

Surf Diva Surf School launches Surf Pup Program

La Jolla, California – June 17, 2009 – Surf Diva is excited to announce their brand new Surf Pup program!  This is a program for dogs who already feel comfortable in the water.  The key is to always have fun!

Teaching surfing to a dog requires SKILL, PATIENCE, and COMMUNICATION.

A qualified Surf Instructor with animal handling skills is very important. 


Safety Tips:

1.    The dog must know basic commands such as “sit” and “stay”
2.    A doggie life jacket
3.    Doggie wetsuits keep smaller and non-water breed dogs warmer and more buoyant.
4.    At least 2 Surf Instructors should do the training.
5.    Never force the dog.

The “Surf Pup” Lesson

1.    Training with the Surf Instructor on the beach (dry land)
2.    We start by putting your dog on a soft surfboard in shallow water.
3.    We check their balance by pulling the dog around.
4.    We work our way to let him/her ride a wave in.

Our motto:  “The best surfer in the water is the pup having the most fun!”

Classes start at $80 for an introductory course, assessment of your pup’s surfing potential, and homework for the owner to take home for practice with your pup.



Note:  We ask that you bring “treats”


About Surf Diva
Established in 1996 by twin sisters Izzy Tihanyi and Coco Tihanyi, Surf Diva has introduced thousands of women from all over the world to the sport and spirit of surfing and is internationally recognized as the world’s leading surf school.  With Izzy as the ‘Surf’ and Coco the ‘Diva’, the Surf Diva Boutique opened its doors in 2004 and has been selling a variety of fashion forward and functional surf gear ever since.  For the past 2 years, the Surf Diva Boutique has been ranked #1 for San Diego 10News A-list’s “Best Beachwear” and was featured on CNN, MTV, E!, and numerous national & local publications.
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SURF DIVA, INC. 2160 Avenida de la Playa, CA 92037 Tel: (858) 454-8273 www.surfdiva.com