Desigual hits stores in the United States!

La Jolla, California – May 6, 2010 – Surf Diva’s newest line of unique clothing literally means “Unequal”. Desigual, a company rooted in Barcelona, Spain- opened its doors to the public in 1984. The company has held strongly to its idea of creating clothing to inspire positive emotions for every person age 0 to 100. Over the past 26 years Desigual has expanded its brand to over 65 countries and has been carried by major department stores around the world. 

Desigual has now extended its positive philosophy in design to the San Diego fashion scene.  Coco Tihanyi, Co-Owner of Surf Diva, visited their store in Spain and fell in love with the abstract artistic vibe of the European collection. The La Jolla Boutique is now offering the line, featuring vibrant colors and bringing a trendy twist to the San Diego beach boutique.

Summer Segovia, West Coast Account Manager for Desigual expressed the company’s excitement over the newest fashion addition to the Surf Diva Boutique.  "Desigual- meaning 'It's not the same’ just launched our 3rd season in the USA.  We are very proud to be represented in amazing boutiques such as Surf Diva in San Diego!  Congratulations Coco and all the ladies at Surf Diva Boutique for being a three-time Winner for Best Beachwear Shop in San Diego! Mahalo!”

Surf Diva is featuring pieces from the Desigual collection that scream individuality, including  chic lightweight summer coats that are perfect for those chilly San Diego nights.  Each coat features unique buttons that are different on every piece. 

About Surf Diva
Surf Diva has been featured in top media publications including, The Wall Street Journal, CNN, Today Show, The Los Angeles Times, O Magazine, Vogue, and local media.  The Surf Diva Boutique, based in La Jolla, has been award Best Beachwear shop in San Diego by NBC A-list for 2007, 2008, and 2009. The boutique features popular beachwear brands such as, Havaianas, Hurley, Sanuk, Lucy Love, KanaBeach, RipCurl, Spy Optics, and Surf Diva.

Quoted "The Starbucks of surf schools" by Newsweek Magazine, Surf Diva Surf School is considered the reference of women’s surfing in the action sports industry and offers surfing and standup paddleboard (SUP) lessons year-round for women and men, girls and boys.  Established in 1996 by twin sisters Izzy Tihanyi (“the Surf”) and Coco Tihanyi (“the Diva”), the company is headquartered in La Jolla, California with operations in San Diego, Los Angeles, and Costa Rica. 


For more information about Surf Diva visit www.surfdiva.com.