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    Welcome to
    La Jolla Shores Beach

    Surf, SUP & live the Californian dream with Surf Diva Surf School.

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    into a new world

    Improve your surfing with Surf Diva Surf School.

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    Enjoy La Jolla Shores' pristine waters - SUPers paradise!

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    Ultimate fun
    for kids and teens

    Learn how to surf in a fun and safe environment!

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  • Can't get your own board? Your airline charges you a fortune? Don't worry we got you covered. We have a huge rental fleet: Rent Surf boards, SUP boards, body boards, beach gear...

  • Sand, games, surf and fun. Celebrate your birthday with your favorite Divas and Divos at La Jolla Shores Beach!

  • We are reinventing the "board meeting"! We will help you plan the perfect event or corporate team building activity for your group!

  • Spend a week in sunny San Diego, surfing and chillaxing with like-minded Divas. Surf, eat, sleep, repeat - Ready? Go!

  • Are you ready for your the summer of a life time? This camp has introduced some of the best Surf Divas in the country to surfing.

  • La Jolla Surf Camp is our kids co-ed camp ages 5-11. All skill levels are welcome and the camps are offered year-round!

  • Join our American Surf Academy camps and improve your surfing or learn how to surf. The classes are co-ed and hold year-round.

  • Want to share the ultimate ride with your Instagram followers or up on your wall? Book our surf photographer! Different packages available.

  • Awarded fashion boutique & full service surf shop. We get you ready for your next surf trip in style! Also carrying unique gifts and accessories.

  • SUP

    La Jolla Shores Beach and the La Jolla Cove are the perfect playgrounds for Standup Paddlers (SUP) and SUP surfers! Book a lesson or rent a standup paddleboard.



As we celebrate our 20th Anniversary of the beginning of
Surf Diva we'd like to take a moment to thank all of YOU!

Our customers have traveled from all over the world to
experience the thrill of the ocean with us and for that, we
are so grateful. Thank you for suiting up, stretching out,
feeling the sun, playing in the sand, riding the waves and
living the dream with us. 

Ever since we started out as the first all-girls surf school
(back in 1996!) we have always strived to empower people to learn to surf in a fun and encouraging environment, while teaching the ways of the awe-inspiring ocean.

We are so proud, appreciative, and humbled to see Surf Diva grow the way it has.


We now offer international, co-ed, corporate, team-building, surf, SUP, kids, veterans, and adaptive programs for people of all ages and all abilities.

Our Surf Diva boutique is also filled with our favorite fashion finds so it brings us great joy to see all of you beach-lovers shopping for those California styles.  

All along we’ve maintained that original thrill of sharing the stoke with each lesson we teach and with every board, bikini and bar of wax that we sell.

We hope that you will join our Surf Diva family for years to come and we THANK YOU for honoring us with your trust, time, and passion.

Surfs Up,



Secret Places


Surf Diva was the first surf school for women in 1996 and the first all-women surf camp in Costa Rica in 2004. Our boutique Costa Rica Retreats are tailored for you, if you are looking for a unique and personal vacation experience. Surfing will play a big role during your week at the ultimate tropical paradise, but there is more, a lot more!

Join us for our next Costa Rica Retreat!



Surf Diva Inc.
2160 Avenida de la Playa
San Diego, CA 92037, USA

Business Hours

8:30 AM - 5:30 PM
(Not open on Christmas)

Contact Us

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