Located in the most idyllic spot on the west coast, renters gently launch into the ocean’s premiere scenic and environmentally protected aquatic park, La Jolla Cove and ecological preserve!

All SUP renters have to be at least 12 years old. Minors have to have their parents or parental guardian sign all waivers and rental forms.

If you have never SUPed before or made your first experience on a lake, we would love to take you out for a SUP lesson. Learn about SUP lessons here.



Always SUP with a buddy! Check the conditions and surf report at the main lifeguard tower before you head out. Consult a lifeguard, when in doubt.

Rental times:

SUPs can be rented every day, starting at 8:30am. The last rentals have to be back 30 minutes before the shop closes. Please check the bottom of this page for the current opening hours. Opening hours are subject to change throughout the year.


The Surf Diva Surf Shop & Boutique is located 2 blocks away from the La Jolla Shores Beach “boat launch”, where most of our renters launch their SUPs.

From there it’s a short paddle towards the La Jolla Shores Ecological Reserve. The water at La Jolla Cove is so clear that you can see clear through to the leopard sharks (not dangerous, mostly bottom feeders) Garibaldi (California’s state fish), sea lions, seals and dolphin. From the stand up paddle board it’s one of the most beautiful views in the world: the sweeping cliffs with the famous caves of La Jolla all the way past the Scripps Institute of Oceanography Pier to the fine dark silky sand at Black’s Beach.


SUP surfers, who are looking to catch waves on their SUPs use the "surfing zone" further north up the beach.

Please ask the Shop Diva, who is helping you for the daily changing conditions & details.  


We offer carts to transport your SUP down to the beach. There is no extra rental fee for carts.  SUP carts are subject to availabilty. Please ask a Shop Diva for help.

We also offer a caddy service for $10 each way. Gratuity no included.


You get to choose from a wide range of SUP touring, race and surfboards. Every rental includes a paddle and a life vest. All renters have to wear life vests – no exceptions. 



1 hour $25
 2 hour
  4 hour (Half Day)  $50
7 hour (Full Day) $65
24 hour (Overnight) $75
  Dawn Patrol*







* Dawn Patrol start 1 hour before we close (shop hours change seasonally) and ends at 9:30am the next day.